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Flynn Park by PurpleSheep


Repositioning Courtlough Adventure to Flynn Park Outdoor Adventure Park.
- The Challenged Budget

Credit Purplesheep.
Flynn Park Project – Purplesheep Design Team:
CC – Can you describe the initial brief for the Flynn Park Family Adventure project?
GM – The primary goal was to encourage and motivate the target audience to enjoy quality family time through energetic outdoor adventures. This involved reinvigorating the company’s marketing materials, including a complete revamp of their outdated identity and online presence. The visual graphics and language needed to effectively communicate the activities available for families, friends, and corporate businesses. Professional action photographs paired with bold straplines were utilized to achieve this.
CC – What services did PurpleSheep provide for this project?
GM – PurpleSheep delivered a comprehensive suite of services, including:
- Branding
- Web Design / (CMS)
- Brochure Design
- Signage
- Clothing/Workwear Design
- Booking System Branding
CC – Could you walk us through the process of revamping Flynn Park’s identity and online presence?
GM – The process began with understanding Flynn Park’s objectives and target audience. We then developed a cohesive visual identity that resonated with their brand values and appeal. This included designing a new logo, updating marketing materials, and creating a user-friendly website with responsive design. Professional action photographs and bold straplines were incorporated to effectively communicate the range of activities offered. Additionally, we branded their booking system to ensure a consistent user experience across all touchpoints.

Credit Purplesheep.
CC – What challenges did you encounter during the project, and how did you overcome them?
GM – One of the main challenges was modernising Flynn Park’s outdated identity while retaining elements familiar to their existing clientele. To address this, we conducted thorough research to understand the brand’s history and customer expectations. This informed our design decisions, allowing us to create a refreshed identity that honored the brand’s legacy while appealing to new customers.
CC – How did you manage the project budget, and were there any financial challenges?
GM – While specific budget details are confidential, we ensured that all project components were delivered within the agreed financial parameters. Regular communication with Flynn Park allowed us to prioritise essential elements and make informed decisions to maximise the impact of the allocated budget.
CC – What was the outcome of the project, and how did it impact Flynn Park?
GM – The project successfully revitalised Flynn Park’s brand identity and online presence. The new visual identity and marketing materials effectively communicated the range of activities available, leading to increased engagement from families, friends, and corporate clients. The cohesive branding across various platforms and touchpoints enhanced brand recognition and positioned Flynn Park as a premier destination for outdoor adventures.